Data science

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Unlocking Personalisation: The Impact of Recommendation Engines

Imagine you’re scrolling through your favourite online store or hunting for a new series to watch on Netflix. Suddenly a subtle force takes the reins, guiding you towards something perfectly tailored to your tastes. Step into the realm of recommendation engines, the digital guides shaping your daily online journeys. These dynamic data filtering systems have…
The Casualty of Context: When Information Loses its Roots

The Casualty of Context: When Information Loses its Roots

In today’s digital era, where information zips around the globe at the speed of light, the casualty of context is evident. The rise of social media and the shift towards rapid, bite-sized consumption of news and information has had an unintended consequence, context. The bedrock upon which understanding is built, often gets left behind, leading…